The Doer’s Revolution: Why Action Is the #1 Success Strategy in the Modern Era

Over the past 14 years in my effort to apply what I’ve learned from various self-improvement resources, I’ve come to one simple conclusion: the future belongs to the doers.

This isn’t just a catchy phrase. It’s reality. This is how it’s always been.

Before standardized education systems, before our information-driven society, before we even had language… our ancestors just “did.” Whether it be hunting, farming, building communities, or finding partners—they took concrete actions to produce results.

Yet in the modern day, for some reason, action is seen as “optional.”

Meaning, there’s a lot of hemming and hawing, “that’s interesting”s, and “let me think about it” excuses that people use for NOT taking action.

Am I saying that waiting and practicing discernment is bad? No, on the contrary, it’s very good. But at the end of the day: you will eventually have to make a decision.

You will have to take action.

You will have to “do.”

In this article, I’ll explain why this matters more than ever.

This is also available as a podcast:

The Triple Threat Changing Everything

1. Information Overload: Too Much Knowledge

One of the primary reasons the future belongs to doers is that in today’s world, we live in an information-based society. Information is more readily available now in 2025 than at any point in human history.

And the numbers are staggering. According to Exploding Topics,

• We create around 402 million terabytes of information per day
• 90% of the world’s data was generated in just the last two years
• In the space of 13 years, this figure has increased by an estimated 74x from just 2 zettabytes in 2010

We create more information every day than has existed stretching back to the beginning of human civilization. That is mind-blowing.

Before the modern era, access to information was scarce. Many people got news from their close circle, TV, radio, or newspaper. Your local library might not have the book you needed.

And before then, 1000s of years ago, this was even more so. Those days were called “the Dark Ages” for a reason.

Back then, those who knew the most won. Because information was scarce, people who could access and digest knowledge had a tremendous advantage. Reading one book could change your life and give you tremendous leverage for the rest of your life.

Now? We aren’t starving for information—we’re drowning in it.

Despite having all the information we need to succeed, many people are at a loss when it comes to using it effectively. Instead of bettering their lives, they’re consuming all this information and drowning in a digital ocean of clickbait, news, videos, podcasts, and endless content, falling into an odd behavioural black hole where they struggle to balance learning and applying knowledge.

2. The Enshrining of Education: Learning Practice

The second major force at work is what I call the “enshrining of education”—the belief that more knowledge (too much knowledge to a degree) is always better.

Our society places enormous value on formal education:

• College graduates are seen more favorably than those without degrees
• Graduate degrees are valued over undergraduate degrees
• Doctorates are prized over master’s degrees
• Readers are considered smarter than non-readers

It’s crucial to focus on relevant content that aligns with one’s learning goals to enhance the effectiveness of the learning process and prevent distractions.

I have nothing against education. I received a very good one myself—a good college prep high school and a well-respected college. School is perfect for teaching basic language and mathematical skills. I also love books and have been an avid reader all my life.

However…education can become a barrier to taking action. In school, you more than often than not just absorb information and regurgitate it back. It’s an exercise in memorization. Usually, being “good at school” means being “good at memorization.”

I remember being at a family event a few years after college. An old friend of my parents asked, “So, when are you going for your MBA and what colleges are you thinking about?” When I replied that I didn’t see the point, he looked at me like I was an idiot—as if the only sensible path after graduation was getting another degree for the sake of it.

Many people are now reconsidering college just because of the price tag and because college may become irrelevant as information becomes outdated faster than curriculum can be updated. When I went to school in the early 2010s, the attitude was “everyone should go to college.“ Now it’s “everyone should consider college.“ That’s a significant (and nuanced) societal shift.

3. The Rise of AI

There’s been a lot of hand wringing and ink spilling around AI for good reason. It represents a paradigm shift that will force all of us to adapt in the coming years.

Jobs will be lost.

Companies will change.

Industries will transform. Seeking equally smart advice from knowledgeable individuals is crucial to adapt to these changes brought by AI.

It’s already happening and the data suggests this:

• Meta laid off about 3,500 people in early 2025.
• Google, Salesforce, Expedia, Amazon, and Stripe have all had major layoffs in 2025 and plan on having more to come.
• My mentor completely restructured his sales and marketing company to take advantage of AI, letting go 4 core employees in his pre-iteration business along with some contractors and business fulfillment partners.

This last point was illuminating for me.

During one-on-one conversations with those employees, he asked a simple question: “Are you willing to upskill and reformat what you do daily and use AI in some way to do so?” All of those who were let go said “no” in some way.

Some were disinterested, some believed they could do their job better than AI, and some were actually angry at the suggestion.

It wasn’t because they were bad at their jobs. One content writer earned a pretty penny creating content.

But AI can now generate in 5 minutes what would take her an hour. She wasn’t willing to adapt to this new paradigm, so she was let go.

Even for what I did in my previous roles, much of what I used to do manually can now be done quicker, cheaper, and often better with AI:

• Copywriting
• Landing page structure
• Data analysis
• Budget forecasting
• Ad management
• SEO and keyword research

These tasks now take me less than an hour to complete—AND they help remove my subjective bias from the equation.

AI has dramatically leveled the playing field. A kid in a developing country with internet access and a computer can access the same information as a high-powered corporate executive in New York.

Key takeaway?

Only those who can take action on information and consistently execute will own the future.

4 Ways to Come Out On Top in the AI and Information Age

So what can you do to ensure you’re on the right side of this shift? Here are four key strategies:

1. Clear Out the Noise

If you’re someone who watches countless TikToks, clicks around on Reddit, doom scrolls on social media, or listens to irrelevant podcasts—basically, as Neil Postman would say, “entertaining yourself to death”—you need to cut that out.

Because at end of the day, you need to ask yourself at the : how much content are you consuming? And to follow up with that, are you taking the actionable steps to apply that content?

And chances are, in the midst of all this content madness: not much.

Why?

All this digital noise is neutering your ability to focus and be productive because you’re getting too much information. Your brain cannot function properly because it doesn’t know what to act on.

One minute you’re scrolling Instagram, the next you’re reading apocalyptic news.

One minute you’re reading something “interesting”, the next you’re watching a thottie acting up on social media.

This is too much.

Focus on things that relate to your goals.

2. Focus on Your Goals

What are your goals? Why did you take your eye off the 8-ball? Recenter on those goals you developed in January or whenever you set them.

And if you don’t have goals, now is a good time to start developing them. Without clear targets, your actions lack direction. Structured learning practice is essential to transition from passive consumption of information to proactive application of knowledge, enhancing skill development and actionable outcomes.

Creating an action plan and learning how to take massive action helps you establish habits necessary for applying learned information.

3. Learn at Least One AI Tool: Learning Goals

Though this post isn’t primarily about AI, its impact on our society cannot be ignored.

I recommend everyone learn at least one AI tool and start using it regularly: There is an overwhelming amount of information available online through YouTube videos and various other resources to help you get started.

• Are you a writer? Use ChatGPT or Claude for brainstorming, drafting, or editing
• Are you a marketer? Use SurferSEO, Jasper, or CopyAI for content optimization
• Entrepreneur? Use Make/Integromat, Zapier, or similar tools for automation processes

AI creates leverage—doing more with less in less time. This leverage will allow you to execute higher and faster than your peers.

4. Fail Faster

My final suggestion is to iterate more and test more ideas. AI allows you to ideate and test faster, meaning you can run more experiments to see what works.

Failure is a prerequisite to success. The more you fail, the faster you can succeed. Honest self-assessment is crucial in evaluating your progress and behaviors to ensure you are effectively applying what you have learned.

Experiential learning helps your ability to learn and apply. If you find yourself consuming lots of information, the easy answer is to just get in the game.

Most things don’t work on the first try. You’ll often need many trials before finding something effective. This shouldn’t scare you—it should excite you because most of your competition is afraid of failure. They won’t try, and as a result, they won’t learn as quickly as you will.

Really smart people understand this and start taking more action so they can get closer to their goals sooner.

Conclusion + Wrapping Up: Ultimate Reflection Question

In the face of so much knowledge and so much information, the most valuable points always come from just “doing the thing”. All that time you spend on rumination is time you can spend on just taking more action. Because at the end of the day…

A tsunami is coming. Many people will be swept away.

My suggestion? Stop standing on the shore and start building your boat.

Ask yourself the ultimate reflection question: Are you actively applying the knowledge you acquire, or are you simply accumulating it without purpose?

What are your thoughts about our information-based society? Are you excited for the changes coming? Hesitant? Neutral? Let me know in the comments below. I’m curious to hear your perspective.